What is the Best Time of Day to Use Twitter and Facebook?
Ask ten different people what is the best time of the day to use Facebook or Twitter, and you might just get ten different answers. In fact, those responses may be radically different from one another. But most experts agree that there are a handful of universal laws that you can apply towards your use of Twitter and Facebook and optimal timing. We will look at those “laws” in more detail in this article.
The Importance of Timing and Social Media
You can be quite sure that the old saying that “timing is everything” also applies to social media, such as Twitter and Facebook. Here is why. There is plenty of competition of Twitter and Facebook just as with all social media. People and businesses are competing to have their own messages seen, and that means you need every single edge that you can get. As it turns out, there is an easy way that you can give yourself the edge that you need and it comes in the form of timing.
What Time is it Really?
You absolutely must think about what time your Facebook and Twitter messages are going out and at what time they will appear to your target audience. Is this a big deal? The short answer is, most definitely. Imagine sending out your social media messages only to never have them read because they arrived in the middle of the night when only a fraction of your friends or followers are awake to view them!
The first point to keep in mind regarding timing is that your time isn’t the same as everyone else’s time. Now what on earth does that mean? The answer resides in time zones, as it is important to remember that 6pm your time in LA or NYC might be 2am on the other side of the world.
If your business only caters to people in your local area, that is one thing. But if you are trying to reach potential clients worldwide, you will ultimately need to vary the times that you make your posts.
Finding the Perfect Timing Zone on Twitter and Facebook
The optimal time to reach people, and opinions do vary on this topic, is between 2pm and 4pm in the day. Before that time, people are busy with their morning work sessions or lunch or getting back to work after lunch. After about 4pm, people are wrapping up their workday and looking forward to going home. So your job is to think about where your target audience is and how to reach them during the 2pm to 4pm hours.
There are additional steps that you can take to boost your overall effectiveness of Twitter and Facebook. If you buy Facebook likes, you have more people you can reach regardless of the hour, and the same holds true if you buy Facebook likes as well. Having more USA Facebook likes or fans can do wonders to amplify all of your efforts with social media!