The growing popularity of social networking sites Facebook and twitter can be noticed with the number of new joiners every day. Facebook and twitter has around 5oo million and 150 million users respectively, which sums up to a very huge number. In the recent developments around the world, one of the most amazing results we see is the connection of the world with these social networking sites. A decade back, it was tough and costly to reach out to people at different part of the world; but now the technology have evolved made it more interesting and simple to connect with people no matter where they are. People have become more informational oriented through these websites as they are one of the best sources of information. The number of active users makes it more attractive and a great platform to spread the information.

Facebook and twitter marketing form a very good source of review regarding any brand, product, service etc. Any Facebook page can be judged by the fan list it has. The more number of fans means the more popular is the page. If a friend likes a page [he becomes a fan of that page], his peers can see that into his activities tab, which makes them visit the page at least once. Now if they friends like that page, they too become a fan and the chain keeps adding and makes the page popular among the masses. The best part of Facebook fan page is, it brings together people with similar interests. So if a person likes the page, means he genuinely is somewhat like the other persons who have joined the fan list. Same is the case with twitter; it has the concept of following people. If you like some page, you follow it. By becoming a follower you basically show that you like the page. The terms are different but refer the same concept. The traffic received by good response on the fan list is also good. To promote a new brand or to popularize yourself or your brand; it is important to get back good quality traffic from twitter or facebook or any other high trafficking social networking website.